Awards in the IT space can be plentiful, especially if you spend any time on the conference circuit: Best Solution, Best Software, Best in Show, etc. All of these awards offer a measure of value, but for some that measure is slightly more significant than others.
When Object Consulting recently won the 2014 Microsoft Cloud Partner of the Year, Small and Medium Business (SMB) Award Kevin Francis knew it was the kind of award that would bring in major revenue for the Sydney, Australia-based solution provider.
Last year the Microsoft Gold partner won Microsoft’s Cloud Partner of the Year award for the enterprise segment and found it really put the organization on the map, says Francis, Object Consulting’s National Microsoft Practice Manager. “We grew our Microsoft business more than 50 percent last year and that’s really a testament to what winning this kind of award does. It gives us instant credibility. And it’s the kind of credibility that brings customers to us. They are calling us and that’s gold. We’re looking at another year of massive growth.”
The most recent award is recognition for a project Object Consulting completed for a two-man startup called Xpreshon which delivers free and subscription-based action sports content to users on Microsoft Xbox, Windows 8 and Windows phones. The media streaming and customer management components of the solution run on Microsoft’s public cloud Windows Azure, which makes it possible for a two-man shop like Xpreshon to manage and scale its business without compromising the time they need to spend on delivering core value.
Xpreshon’s original vision was to develop an offering specifically aimed at gamers however using the Azure platform made it possible to extend feature-rich applications to multiple platforms. “Running our applications on Windows 8 devices using Windows Azure means that our users have access to Xpreshon content wherever they are,” says Jason Webb, director and co-founder of Xpreshon.
The code sets for all three applications overlapped enough to provide an efficiency of scale that made it possible for all three to be released within one year. “We thought it would be great if we could be on multiple Microsoft platforms as a single presence,” says Webb. “The strength of our brand is enhanced by having simultaneous offerings on all three devices.”
This is exactly the kind of project that Object Consulting has specialized in, carving out a narrow niche that mixes specialty media with a variety of delivery platforms. The award they won last year was for a similar project – the creation of SuperFooty Live HQ for News Limited which delivered rich media content including video, images and data visualization to Aussie Rules Football fans on their smartphones, tablets, desktops and TVs.
According to Francis Cloud and Devices are the new frontiers in media delivery. “That combo of cloud at the back end and devices at the front end, that’s our space and it’s a fast growing space.”
Object Consulting was a very early adopter of the cloud and also quickly saw the potential of mobile and the convergence of the two. Today the company is one of the only premier Xbox developers in the APAC region and has also invested heavily building out its mobility capabilities with Windows phone, iOS and Android development.
“It’s been expensive for us to set up. It was a big risk, but it has paid off. Winning awards like this is what happens if your solution is really innovative, if it pushes the envelope then you can win against the big players.”
Next up, says Francis, is geographic expansion. Object Consulting already had plans in place to drive geographic expansion, but winning the Microsoft award will help accelerate that plan.
“We’ve started a move into Southwest Asia and we are actively looking for work globally. We have a unique set of capabilities – less than five partners globally have the kind of focus we have – we’ve found a way to play in a way that few others are doing and Azure helps us go to market globally with our capabilities.”