As a small business owner, you probably know a thing or two about marketing. After all, getting word out and spreading the message about your goods and services is how you grow your business. So here's a question for you: What does potato salad have to do with your marketing? The chances are, unless you're running a salad bar, relatively little. But now there's a marketing lesson to be learned from this popular side dish thanks to a young, and hungry man, called Zack Brown.
Zack started a Kickstarter campaign, perhaps half jokingly, to raise the money to make a potato salad. He was only seeking $10 but his savvy campaign has now raised $52,000 in donations to date. That's a lot of green stuff going into just one salad!
Kickstarter is a crowdfunding platform that attracts entrepreneurs, musician, artists, designers, authors or anyone else looking to raise some money for their project. In exchange for a donation, users receive a reward. For example, if a band is trying to record a new album, a small-time donor might receive a digital download of the album while someone investing more could be offered an autographed vinyl version of the album.