By: Gloria Kopp
SMB Nation Blog
Over the next couple blogs, I’ll review AttachedApps, a contact management system for small businesses (and I’d assert Start-Ups in particular). I’m qualified to have this conversation with you. I use AttachedApps. And I use it in a start-up. Let me use this blog for the proper context and later I’ll rock the speeds and feeds.
There is a popular philosophy about being a lean start-up.
Just as the name implies, you keep it simple stupid. I’m currently involved in a Big Data start-up in Seattle in addition to my ownership role at SMB Nation. I’ve learn a lot over the past year about what a real investor-backed start-up looks like. It’s been like earning a second MBA. One decision relevant to this conversation with to use AttachedApps as our “baby CRM” system. I can now say that I’ve used nearly every major CRM solution including Salesforce, Microsoft Dynamics CRM Online 2015 (“Dynamics CRM”) and NetSuite. I still use a couple programs daily supporting the Big Data clients we have.
But internally, the decision was made to roll with AttachedApps from day one. Why? Simplicity! Essentially instead of being consumed with the complexity of Saleforce et al, the prevailing sentiment was to just get stuff done. I get it. When I work with the big boys (Salesforce, Dynamics CRM), you find yourself spending more time just trying to figure out how to do something. You know it can be done, you’re just not sure how to do it. Then there is the notion that most people use a fraction of the power in the big boy CRM packages. With AttachedApps, using it daily, I can honest say I’m using the majority of the horsepower that comes standard!
Bottom line: Rethink the technology you deploy in a start-up. Complexity is overkill. Consider simplicity like AttachedApps.