Cloud4Wi, a cloud-based Wi-Fi engagement platform, announced today the launch of Cloud4Wi Mobile Management, which provides remote access to its platform to control Wi-Fi marketing campaigns remotely.
“Consumers today expect a great mobile experience. Around half of customers will search for deals and coupons online before making an in-store purchase, about the same amount that will use a Wi-Fi enabled mobile device to do so,” CEO Andrea Calcagno said.. “Brands not leveraging Guest Wi-Fi are missing out when it comes to creating an enhanced experience for shoppers. Cloud4Wi Mobile Management means retailers are always up-to-date on the latest in-store trends even when on the go. This allows them to make changes to their Guest Wi-Fi strategies, create a more customized marketing experience for shoppers and increase loyalty to positively impact their bottom line.”
Cloud4Wi Mobile Management is designed to provide retailers with information on customer Wi-Fi usage and demographics to capitalize on connected customers.