Through this partnership, Adobe’s Marketing Cloud Solutions will be integrated with Microsoft’s Dynamics CRM, creating a CRM-marketing solution that helps brands to take all customer engagements into account.
“Helping our customers reinvent productivity and business processes is one of our top priorities. Partnering with Adobe enables us to deliver a comprehensive set of customer engagement processes to enterprise customers to help them be more productive and better engage with their customers,” said Kirill Tatarinov, executive vice president, Microsoft Business Solutions. “The integration of our industry-leading Dynamics CRM solution with Adobe Marketing Cloud will enable business professionals to maximize their investment in technology and deliver breakthroughs in marketing, sales and customer care.”
Adobe and Microsoft are also working on a connector to enable data and insights from Adobe Analytics to appear in Microsoft’s Power BI.