SMB Nation Blog

SMB Nation has been serving the Bainbridge Island area since 2001, providing IT Support such as technical helpdesk support, computer support, and consulting to small and medium-sized businesses.

SMB Digital Transformation: Why, When, Where and How?

Digital Transformation

 

SMB Group’s 2017 U.S. Small and Medium Business Digital Transformation Study reveals that today’s small and medium businesses (SMBs) have tuned into the digital revolution. As noted in Pulse Check: SMBs and Digital Transformation, roughly three-quarters of SMB (including small (1-99 employee), medium (100-999 employee) and upper midmarket (1,000-2,500 employee) businesses) decision-makers agree/strongly agree that digital technology is impacting their businesses and industries.

So, why, when, where and how will SMBs place their digital bets?

Why: Drivers for Digital Transformation
The top reasons that SMBs are investing in digital technology are to attract new customers, improve employee productivity and streamline operations (Figure 1). However, the top-ranking driver varies fairly dramatically based on company size as follows:

  • Small business: attract new customers
  • Medium business: keep up with competitive pressures
  • Upper midmarket: improve employee productivity

Figure 1: Top Drivers to Invest in Digital Technology

invest in digital

When: Most SMBs Are in the Planning Phase


Survey results indicate that 48% of SMBs are currently planning to engage in activities that will help them adapt and transform their businesses for a digital future. Meanwhile, 36% are already implementing activities to support digital transformation, and 16% have no plans underway.

Phase of digital transformation correlates strongly with company size (Figure 2). Upper mid-market and medium businesses are 2.6 and 1.9 times more likely, respectively, to say they’re currently engaged than small businesses. In addition, younger companies–those that have been in business less than 5 years–are twice as likely to be currently involved in activities to support digital transformation.

Read more 

Continue reading
9207 Hits

IDC MarketScape Report Names IBM as Leader

IBM announced yesterday IBM Global Business Services was named a leader in the IDC MarketScape Worldwide Digital Transformation Consulting and System Integration Services 2015 Vendor Assessment.IBM logo1

IDC MarketScape found IBM’s greatest strengths were in future business and offering strategy, and IBM was rated highly in analysis and buyer perceptions for its capability to meet digital transformation project timelines.

"Industries and companies are being radically disrupted by the forces of digital transformation, and the pace of change is greater than any other time in history," said Paul Papas, Global Leader, IBM Interactive Experience. "IBM combines big data and analytics, industry consulting and world-class design to help our clients take an experience driven approach to digital transformation. At IBM, digital is in our DNA, and we are thrilled to be recognized by IDC as a leader for our unmatched digital transformation capabilities."

The IDC MarketScape study evaluated vendors across myriad success factors, including the ability to achieve desired business outcomes and deliver innovation that produces results. 

Continue reading
1881 Hits
0 Comments