SMB Nation Blog

SMB Nation has been serving the Bainbridge Island area since 2001, providing IT Support such as technical helpdesk support, computer support, and consulting to small and medium-sized businesses.

Why UC is the Secret Tool for Building and Maintaining Your Brand

Brian Ferguson DigiumBy Brian Ferguson, Product Marketing Manager, Digium

Having a well-known and reputable brand is vital to a company’s overall success, today. Companies are increasingly dedicating more dollars to building and maintaining their brand, and it usually comes out of their marketing budget. Larger brands are shelling out millions of dollars to support brand building; but, for SMBs, an Unified Communications (UC) phone system is often an overlooked – and affordable – tool to help not only build their brand, but compete with the big guys.

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