SMB Nation Blog

SMB Nation has been serving the Bainbridge Island area since 2001, providing IT Support such as technical helpdesk support, computer support, and consulting to small and medium-sized businesses.

Interview with Acronis’ Anders Lofgren, VP of Product Marketing, Mobility Business Unit

anders lofgrenGood morning, all and welcome back to Daylight Savings Time. I recently covered the latest news out of Acronis, a Massachusetts-based security company. I wanted to know more about their Acronis Access solution, as well as their place in the Channel, and I was able to meet with Acronis VP of Product Marketing, Mobility Business Unit, Anders Lofgren, late last week.

Lofgren started our call with a very interesting point around the phenomenon that is BYOD. According to Lofgren, BYOD is changing to BYOApps. This means that, although users are still bringing their own devices into the workspace, organizations are focusing more on protecting the applications on these devices, as opposed to the devices themselves.

This new method for securing corporate data is two-fold. It allows IT departments to have approved applications through which they can control data flow, and end-users don’t have to worry about their personal photos, documents, etc. being wiped in the event of device theft or loss, or if they leave the organization.

To manage this shift in security thinking, Acronis developed Acronis Access to be easy to use for the end-user, and rich for the IT Department staff. In fact, all application information is self-contained, and the application itself can be accessed via the Apple App Store.

I asked Lofgren how Acronis approached customers with this solution, and he said that they go directly to IT Departments, but that they also provide reseller support through their VAR Channel. Lofgren explained that the VAR channel, which is now comprised of over 30,000 global members, allows Acronis’ reseller partners access to sell mobility. Processing and licensing are simple, and allows resellers to propose solutions to all sizes of organization.

The question still on the top of my mind after the recent Parallels Summit was this: “What do you think about the current reseller environment and do you think these resellers will be edged out by larger organizations?”

Lofgren was optimistic about the reseller model overall, saying that there are still plenty of opportunities for resellers, and that we are still very early in the game for any changing models. “I would expect that all resellers will see more opportunities,” he said during our interview.

I would like to thank Mr. Lofgren for taking time out of his afternoon in Sweden to speak with me about Acronis’ interesting solution.

Guest Blog - Workplace Flexibility: The Secret Di...
Webinar: What a Successful MSP Looks Like in 2014 ...
 

Comments 1

Armstrong on Friday, 02 August 2019 04:12

This new method for securing corporate data is two-fold. It allows IT departments to have approved applications through which they can control data flow, and end-users don’t have to worry about their personal photos, documents, etc 300-460 dumps. being wiped in the event of device theft or loss, or if they leave the organization. To manage this shift in security thinking, Acronis developed Acronis Access to be easy to use for the end-user 300-465 dumps, and rich for the IT Department staff. In fact, all application information is self-contained, and the application itself can be accessed via the Apple App Store 300-470 dumps.

This new method for securing corporate data is two-fold. It allows IT departments to have approved applications through which they can control data flow, and end-users don’t have to worry about their personal photos, documents, etc [url=https://www.dumpsleader.com/300-460-exam-dumps.html]300-460 dumps[/url]. being wiped in the event of device theft or loss, or if they leave the organization. To manage this shift in security thinking, Acronis developed Acronis Access to be easy to use for the end-user [url=https://www.dumpsleader.com/300-465-exam-dumps.html]300-465 dumps[/url], and rich for the IT Department staff. In fact, all application information is self-contained, and the application itself can be accessed via the Apple App Store [url=https://www.dumpsleader.com/300-470-exam-dumps.html]300-470 dumps[/url].
Already Registered? Login Here
Guest
Monday, 25 May 2020