Thu, Apr 2, 2020 12:00 PM - 1:00 PM PDT
MSPs are great with technology applications, but often lack a full-scale understanding of sales and marketing, including digital strategies for marketing to SMBs. James Orsini, president of Sasha Group and former COO of VaynerMedia, will discuss best practices for marketing your SMB/MSP as digital channels continue to evolve – including how social media has "leveled the playing field" for all marketers regardless of size or budget. He'll explain why every small business needs the equivalent of their annual "Superbowl commercial.”
M&A is also common in the MSP market. Matt Higgins, a Recurring Shark on ABC’s Shark Tank and co founder & CEO of RSE Ventures, which invests in growing consumer and technology businesses like SkOUT Cybersecurity, will discuss best practices for attracting and working with investment partners, increasing your valuation and scaling your technology business.