By: Howard Williams
In a high street, an open door shows customers they’re welcome in your shop. Online, however, opening that door is trickier. You need to show your online customers that you’re ready to do business with them – which isn’t always easy behind digital barriers of screens and distance.
So, how can you open a digital door and give customers that welcoming experience? You need to be available to your customers, demonstrating approachability, accessibility and efficiency. And live chat software can help you achieve just that.