Our own Grant Thompson, Chief Storytelling Officer on the Tour de Cloud roadshow and Solutions Architect at MG Technology Group, is at Microsoft Ignite this week. On Monday morning, Microsoft announced a new partnership with Adobe.
Azure is now the preferred cloud platform for Adobe cloud services and Adobe is now the preferred provider of cloud based creativity tools.
The significance of this relates to Dynamics 365 (CRM). As Microsoft Azure grows and expands capabilities - including analytics, it is set to be one of the most powerful sales, marketing and business tools available. Adobe has the leading suite of creative tools.
This partnership will create a platform for data-driven sales and marketing capabilities.
"The two companies are collaborating on data integrations to ensure customers can easily work across Adobe Marketing Cloud and Dynamics 365 business applications, leveraging artificial intelligence, machine learning and advance analytics. Customers will be able to use these integrations across Adobe and Microsoft solutions. The underlying data models will be extensible to enterprise customers, as well as third-party developers and partners, which will foster innovation and development across a shared ecosystem."
Once again I see the cloud bringing two tier enterprise solutions to the SMB affordably. Dynamics integrates with Office 365 and also has the ability to easily integrate with social media, email and other marketing channels.
IMPORTANT: If you are attending Ignite in Atlanta, Grant is hosting a community roundtable at 4pm Eastern on September 28th in room C206. Meet him outside. This is your chance to offer community feedback that will be communicated to Microsoft via the back channel - where stuff really gets done!
Be sure to attend the Tour de Cloud workshops being delivered across the USA this fall. Grant is the lead instructor. More details at www.tourdecloud.com - editor