A big part of driving marketing is connecting and creating engagements with your target audience.  As MSPs you have a tremendous opportunity to be come more effective at marketing your business to drive growth through building effective connections with your customers.  Harry Brelsford of SMB Nation sits down with Dan Albaum of Market Impact to discuss the importance of connections and positive impacts. 

By Harry Brelsford

Like many small business owners, the U.S. tax season came faster than I had anticipated. And having recently moved from Seattle, WA to Austin, TX, a lot of my records were in moving boxes and disorganized. Add to that I recently changed bookkeepers and use a new accounting firm in Tampa, FL. I was going to need to rapidly orchestrate my tax filing process to meet the April 18, 2022 deadline!

Network Monitoring is the practice of identifying components within the network that are in need of help or problem solving.  These components can include but are not limited to components, availability, latency and reachability in the network.  By monitoring your network using a monitoring software it can provide real time information to the network administrator to help the network run optimally, proactively determine needs, and optimize efficiencies. 

Maintaining, being efficient with resources, improving security, compliance, and having an insight into your businesses evolving IT asset needs are vital in maintaining your business. Proper practices of IT asset lifecycle management encompasses these key practices, while allowing your company to extend asset lifespans, reduce the cost of maintenance, and make the asset more reliable. 

Global Cyber Security has been threatening the world for the last 20 years, however, in the last couple of years we have seen businesses working overtime to gain an edge on these cyber threats.  According to a recent report by Check Point Research the number of attacks on corporate networks increased by 50 percent in 2021 compared to 2020. 

Although cyberattacks have been around for years, in the last year we have seen a new era of cyberattacks.  These attacks are more sophisticated and have cost companies billions in recovery expenses, fines and lost revenue.  As companies look to protect themselves with technology, employee training, and cyber insurance, they might not be as protected as they think.   

For many marketers 2020 and beyond has changed almost every part of their job.  From moving to an overwhelming amount of digital marketing to engaging customers via virtual meetings, the workflow and engagements of marketing have changed forever.  Although, many transformations have been made the array of sophisticated technology solutions available to help marketers has flourished.

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