Now Sales Is Buying Bright Shiny Objects, Too

Analytics

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Published on May 18, 2017

Jill Rowley


I’ve seen this movie before, over in MarTech. I spent a decade at Eloqua building the marketing automation space from 2002-2012. Scott Brinker coined the term Chief Marketing Technologist in 2010 and has documented the “category” growth from ~ 150 applications to over 5,000 in 2017. Anything that could be automated was automated - at least at some companies - often without much thought as to the strategic plan underlying these sparkly new toys.

 Marketing Technology Landscape 1

Now, the same thing is happening in SalesTech. Here’s one glimpse at this expanding universe from Nancy Nardin at Smart Selling Tools:

Smart Technology landscape 1


And here’s a more analytical look at the landscape, minus all the players:

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