The Need for Speed

Analysis

GoDaddy published the results of a study looking at page load speeds across four website builders: GoDaddy’s GoCentral, Wix, Weebly, and Squarespace.

Fast page load speed is crucial for business owners when it comes to capturing online sales. A recent study shows that websites taking longer than three seconds to load could potentially lose nearly half of the site’s visitors. Additionally, up to 79% of customers who are dissatisfied with a website's performance say they're less likely to buy from the same site again.

GoDaddy’s test of the top four website builders showed that GoCentral’s websites loaded faster than the three other builders, and more than 3x faster than the slowest competitor.



Need for Speed