astro posted on March 29, 2010 17:27
-- Robert Cioffi contributes knowledge in supporting small and medium business channel partners, technology consultants and resellers at well-respected annual educational conference —
The major worldwide SMB community organization, SMB Nation, announced today that Robert Cioffi has committed to present at its 5th Annual SMB Nation Spring conference in East Brunswick, New Jersey, April 30 – May 2, 2010.
The small and medium business (SMB) channel partner segment that attends this show will learn from Robert Cioffi over the course of a three-day professional conference. There is an emphasis on bona fide actionable takeaways that will include how to integrate Robert Cioffi’s main points into the existing technology consulting and reseller practices common to all channel partner attendees to drive immediate success, increased sales and profitability. More importantly, the channel partner will be better equipped to serve its existing and new small business customers. Relevant SMB-related technology offerings have always been an important target of SMB Nation’s 45,000 member “tribe” composed of a robust consulting and reseller customer base.
Robert Cioffi will deliver the following speech at SMB Spring 2010:
BS103: Confessions of a Successful Partner: Organic Marketing Strategies
“Struggling to define an actionable and meaningful marketing plan? Not sure how to promote your business without spending a lot of money? Come listen to the experiences of a successful partner who learned how to promote his practice through simple and cost effective organic tactics. You will leave this session with tangible and practical ideas you can implement right away.”
“Right now, there’s an incredible opportunity stemming from the recovering SMB market. If SMB Nation tribal members want to take advantage, they’ll have to show their customers how well they can meet their needs, producing value and adding capabilities,” said Harry Brelsford, CEO at SMB Nation. “An independent VAR/consultant/.channel partner can go into a small business as a consultant, with value-centric solutions. If a VAR has that coveted relationship where he functions as an trusted business IT advisor, he or she is in a good position to profit from SMB technology wave.”
The reseller must be able to tailor and market an overall SMB technology solution around the new wave of technology investments being made by small business customers. That requires knowledge of what products, services and peripherals might best suit his end-users.
“It’s SMB Nation’s vision to have its SMB Nation Spring 2010 conference attendees constantly thinking about how to make the end-customer sale more comprehensive, turning themselves into an essential resource by creating a sophisticated infrastructure,” Brelsford continued. “To do this, they need to know what trends offer the most potential right now, and what products they can combine to fit the bill. If we can identify that for our resellers, we all come out successful. And that journey starts right now with a critical and comprehensive overview offered by Robert Cioffi. ”
To learn more about attending SMB Nation Spring 2010 (East Brunswick NJ, April 30-May 2, 2010) and join hundreds of SMB Nation tribal members, please visit www.smbnation.com or call 1-888-SMB-NAT1.
About SPEAKER
Robert graduated Iona College in 1990 with BS Computer Information Science. He started the first of 3 years of his professional career working at GE Capital Services, but yearned to answer a lifelong entrepreneurial calling. In 1993, he pursued his dream and co-founded Progressive Computing, Inc.
As Director of Technology, Robert is focused upon keeping Progressive Computing and its’ clients ahead of the ever-changing technology curve. He devotes a lot of time toward business development, sales, marketing and account management. He also continues to support staff and customers whenever his technical experience is required.
About SMB Nation
SMB Nation is a publishing and events company, targeted at the small and medium business (SMB) channel partner/reseller/consulting/VAR community. SMB Nation spreads the knowledge of SMB technology trends through its conferences, books, SMB PC magazine, online services, and world-wide seminars, workshops and accredited Pocket MBA certificate (an academic partnership with Aspen University). As an active participant in the technology community, SMB Nation has a long history of enthusiastic advocacy and evangelism. The SMB Nation tribe exceeds 45,000 followers worldwide.
The company was founded in 1999 as Matthew\Brelsford Associates and became SMB Nation in early 2003, to promote the books and consulting services of Harry Brelsford, the author of a successful series of books written for the global SMB IT consulting and reseller community. Initially the community conversations focused on Microsoft small Business Sever (SBS) but has expanded into SMB infrastructure alternatives, Voice-over-IP (VoIP), cloud computing and business technology consulting best practices Harry Brelsford is a popular conference speaker on SMB technology consulting topics and sits on several advisory boards in the SMB technology industry. He also serves as the Dean of the School of Technology at Aspen University. .
Today, SMB Nation conferences, seminars and workshops bring forward-thinking IT consultants, technologies and vendor sponsors together, sparking new opportunities in the SMB space. Being THE information source for SMB technologists worldwide, SMB Nation delivers complete business solutions to help consultants and resellers better manage their business, technological and marketing needs. Whether it’s delivered in print, online, or in person, everything SMB Nation produces reflects our unshakeable positive belief in the power of information to spur a profitable global community. Visit www.smbnation.com and www.telephonation.com for more information.
Contacts:
Robert Cioffi
rcioffi@pro-comp.com
914-375-3009
Harry Brelsford
SMB Nation
harryb@smbnation.com
+1 206 915 3072