astro posted on July 13, 2010 13:25
VARs and MSPs are more accustomed to giving consulting advice than receiving it, but it may be time to change that paradigm, at least when it comes to Internet marketing.
Stuart Crawford, a seasoned social media consultant at Calgary, Canada-based Ulistic Inc. says just as it is essential for most successful business owners to retain a business coach, an accountant and a lawyer, you should also have a trusted internet consultant in your corner, guiding you along this path. “Not just telling you to do it and disappearing,” he said, “leaving you to wonder what is what it was that you just paid for.”
As your clients need assistance with computer-related matters, you need a place to turn to when marketing yourself … especially online. “Ulistic is a place (for consultants) to turn for their own marketing and promotion,” he said.
All the services Ulistic teaches you are crucial to your online marketing success but as an added bonus, you can take these strategies and help your clients leverage the web for their success as well. Making you more valuable as a technology professional.
He says the company is about helping businesses just like yours understand both the issues and the opportunities that the online world presents. Co-partner and senior advisor David West founded Ulistic in 2007 with a dream to help small business in Calgary, mostly financial and real-estate related, with online business marketing needs. In 2010, Crawford, a 15-year and well-respected veteran of the Small Business IT community decided to sell his business, IT Matters in the fall of 2008 and chase his passion of serving the VAR community. His addition expanded Ulistic services to the MSP and VAR IT marketplace and allows Ulistic to operate globally.
Creative force Helen West rounds out the team and serves Ulistic as its Financial Manager and Controller.
Social media, marketing web sites, online video, and search engine are key areas of expertise. The company's Internet Marketing Coaching program is 12 weeks in duration. The intensive program will train participants to use proven business development tools for their own business, opening new opportunities and profit centers.