The secret to your success? Cold calls.
Entrepreneur Network Contributor
February 2, 2017
Berman and his team have found great success in cold calling. In fact, they've landed six meetings with six Fortune 500 companies just through cold calling.
To start, pick a Fortune 500 company that you want to cold call. Look at your past case studies to see who might be best suited for what you have to offer. Next, find the marketing director of that company -- this is simple and can be done through LinkedIn.
Research the company and come up with some innovative ideas. Most public companies publish goal sheets online. For example, if you search "Coca-Cola goals 2017," you'll see the company's blog posts and goals and can use this to help come up with ideas.
Now it's time to cold call! You probably won't get an answer the first few times, but keep trying. It takes an average of five times calling at different times during the day to get through, says Berman.